Love Waterlooville Logo & Branding

In collaboration with Waterlooville Business Association and Havant Borough Council, we created and designed the logo and branding for a new initiative called Love Waterlooville. The purpose of this brand is to introduce a fresh and cohesive visual identity for Waterlooville town centre, supporting the wider regeneration efforts currently underway.

The branding is being gradually rolled out across the town, appearing on merchandise, signage, and other touchpoints.

As part of the design process, I initially met with up to 15 local businesses, as well as the local MP and councillors, to present six initial primary and secondary logo concepts. These were refined down to three options, and then further developed into the final selected design.

For the wider branding, I presented six additional concepts exploring colour palettes, font pairings, and overall tone and feel. These were narrowed down to two, and ultimately refined into the final brand identity.

This project was both challenging and fulfilling for me as a designer - and I cannot wait to see it come more to life!